We Light up Your Path Opinion bunch is a full service research agency. We assist clients in each stage of the research process, from research design and recruitment through fieldwork and analysis. The range of services provided by Opinion bunch is based on a comprehensive delivery framework apt for market research. Partners can choose to use our service either for complete range or on an a-la-carte basis to meet their specific needs of market research in India. Our service includes:

Survey Programming:

Our programming team has extensive experience in using Java Script, ASP, programming surveys in flash etc and utilize these knowledge and experience to provide customized services to our client. Some of our tool used for programming/scripting/hosting includes SPSS, Net-MR, Question Pro,etc.

Data Collection:

We offer all kinds of data collection services using various Market Research methodologies. Our data collection techniques include both quantitative and qualitative methods.

Quantitative method

• Face to Face/PAPI (Traditional pen and paper)
• Computer Assisted Telephonic Interviews (CATI)
• Online Research (details available in panel services tab)
• In hall/Central Location Test (CLT)
• Computer Assisted Web Interviews (CAWI)

Qualitative method:

• Focus Group Discussions
• Depth Interviews
• Observational Research

Data processing and Analysis:

Our analysis team has expertise across standard tools such as SPSS,MS Acess, MS Excel, etc. Data processing includes data cleaning, merging, summarization, coding, translation and tabulation. We have a capability of handling simple analysis to complex, small to large-scale, single to multi-country, multi-wave data collected in different formats as per clients requisite. Some of the frequently used multivariate analysis techniques include:

• Multiple and Logistic Regression
• Statistical Tests
• Factor Analysis
• Cluster Analysis & Market Segmentation
• Conjoint Analysis
• Discriminant Function Analysis
• Multidimensional Scaling
• Econometric & Statistical Modeling

Reports and Presentation:

Our team is been trained to interpret the complex multi dimensional data and provide output that is valuable to the client. Our reports are highly effective which provides shrewd and actionable reports that form the corner stone in decision making process to our respective clients.